Selected Work · 2010 — Today

Communication systems designed to transform perception.

GMC has contributed to more than 2,000 projects across 25+ countries — helping multinational brands, governments, universities and institutions turn communication into a growth system.

A curated archive · Strategy · Brand · AI · Web
01 — Our Approach

We do not produce content. We design communication systems.

Every project on this page is a system — a strategic architecture of perception, narrative, design and delivery built around how an organization actually grows. The visuals are the surface. The work is everything underneath.

Perception

Designed deliberately, not left to chance.

Storytelling

Crafted to land with the people who decide.

Strategy

The business comes first; execution follows.

Execution

Editorial, cinematic, AI-amplified, premium.

02 — Featured Case Studies

Transformation, told one company at a time.

Filter by pillar
01 · Global Flavor & Formulations · B2B

FIRE Methodology: €500K+ in new business through WhatsApp relationship intelligence.

Challenge

A century-old global leader in flavors, fragrances and formulations whose LATAM division needed to stay relevant with top executives between long, highly consultative B2B sales cycles. Traditional digital was generating fewer than 10 meaningful leads per year.

Strategic Solution

GMC's proprietary FIRE methodology: a private executive intelligence ecosystem delivered through WhatsApp — curated innovation updates, trend intelligence and high-end branded content turning relationship-building itself into the marketing channel.

Execution

Executive WhatsApp newsletters, motion graphics, premium video, editorial visual assets, vertical-focused content (energy drinks first), all on-brand and aligned to premium positioning.

Outcome

120+ new high-value leads, €500,000+ in closed business in 6 months on under €40,000 invested — ROAS above 10X and a 1000%+ lift over previous digital initiatives.

02 · Cybersecurity · Global expansion

Rebuilding a cybersecurity brand for global expansion.

Challenge

Multisoft, a multinational cybersecurity company with strong regional recognition and enterprise expertise, was preparing to compete globally — but its visual ecosystem still read as a regional technology provider.

Strategic Solution

A complete brand transformation: redesigned digital ecosystem, scalable global visual identity, cinematic audiovisual direction and bilingual implementation engineered for international enterprise perception.

Execution

Website architecture and SEO restructuring, narrative redevelopment, motion direction, cinematic production, European market adaptations and a high-end visual consistency system.

Outcome

A globally presentable cybersecurity brand with stronger enterprise credibility, conversion confidence and an international-ready commercial infrastructure.

03 · Executive Personal Brand · LATAM

From invisible to one of the most influential marketing voices in Latin America.

Challenge

Nicolás Gómez had decades of executive expertise, global brand exposure and academic credibility — but almost none of it lived publicly. His LinkedIn was inactive, with no narrative, no consistency, no positioning and no inbound leverage.

Strategic Solution

A complete reputation architecture: rebuilt profile positioning, narrative pillars, publishing cadence and a multi-platform authority ecosystem spanning LinkedIn, a newsletter (7,500+ followers) and a Substack publication (7,000+ readers).

Execution

Daily LinkedIn content system, editorial planning, automation, narrative sequencing, executive storytelling and a flagship long-form video series for industry positioning.

Outcome

#2 Digital Marketing voice in Colombia, #7 across Spanish-speaking countries, 7M+ annual impressions, 30+ new high-impact clients, 20+ speaker invitations and professor roles in 3 universities.

04 · Executive Personal Brand · B2B · 2025–2026

Transforming a CEO into a high-impact industry voice.

Transforming a CEO into a high-impact industry voice.
Challenge

A newly appointed CEO with decades of executive experience, leadership across LATAM and academic credibility — but whose digital visibility didn't reflect her real-world authority. Her LinkedIn presence was underleveraged just as she stepped into leading a marketing intelligence company.

Strategic Solution

A complete organic personal brand ecosystem: narrative positioning, executive storytelling, strategic content pillars and disciplined consistency — engineered to convert authority into business growth without paid amplification.

Execution

A disciplined 4×/week LinkedIn publishing cadence built around deep, value-adding content — industry knowledge, executive analysis and strategic perspective — engineered into a tailored narrative for the executive across leadership, marketing intelligence and business transformation.

Outcome

From ~8,000 to nearly 120,000 followers in under nine months, 611K+ content impressions, 200+ new professional conversations, 5+ new premium B2B clients and projected revenue exceeding USD $100,000 — fully organic.

05 · Car Wash · Florida, USA · 2024–2025

From stagnation to scalable growth for Florida's leading car wash company.

From stagnation to scalable growth for Florida's leading car wash company.
Challenge

A recognized car wash operator with multiple locations across Miami, Orlando and expanding U.S. states had plateaued. Despite active marketing, agency support, social activity and ad spend, growth wasn't scaling with investment. The account was stuck.

Strategic Solution

We reengineered the marketing ecosystem around market reality instead of marketing assumptions. The market didn't have a demand generation problem — it had a demand capture opportunity. Strategy shifted to dominating high-intent search, local SEO, Google Maps and reputation infrastructure.

Execution

Google review acquisition systems across all locations, budget reallocated from low-conversion awareness into Google Ads and high-intent search, and a complete restructuring of the digital ecosystem around demand capture.

Outcome

5X+ increase in demand, 3X ROAS, 6X increase in digital revenue, dramatic growth in Google Maps visibility and review volume across stores.

06 · Retail · Pawn shops · Colombia · 2017–2026

Building one of Colombia's most powerful local retail marketing ecosystems.

Building one of Colombia's most powerful local retail marketing ecosystems.
Challenge

First Cash — the global leader in pawn shops — needed to become socially relevant inside dozens of local neighborhoods while driving measurable store traffic, fighting category stigma and turning paid social into a real growth engine across Bogotá and beyond.

Strategic Solution

A localized ecosystem combining hyperlocal Meta Ads, TikTok-native storytelling, giveaway-powered database acquisition and WhatsApp relationship marketing — engineered around how local retail actually converts.

Execution

USD $50K+ in geo-segmented Meta Ads, viral TikTok content (millions of views), Instagram + offline giveaway funnels feeding a proprietary local database, and WhatsApp broadcasting turning participants into repeat in-store visitors.

Outcome

Lead acquisition costs reduced 80%+, multi-million dollar attributable sales, tens of thousands of localized contacts and a socially recognizable retail brand inside everyday local culture.

07 · E-commerce · Skincare · 2024–2026

How Victa replaced traditional advertising with hyper-profitable relational marketing.

How Victa replaced traditional advertising with hyper-profitable relational marketing.
Challenge

Victa operated in one of e-commerce's most competitive categories — skincare — with thin margins, rising ad costs and heavy dependency on Meta Ads. After exhausting campaign optimization, customer acquisition cost was still too high to scale profitably. The problem was not selling — it was selling profitably.

Strategic Solution

We reorganized 150,000+ historical customers into an AI-powered relational marketing system: segmentation by skin type, purchase history, interests and dermatological needs, feeding hyper-personalized monthly catalogs. We stopped buying cold traffic and started monetizing the existing database as a strategic asset.

Execution

AI, automations, messaging systems, Google Sheets, Meta, Instagram, TikTok and Facebook. Personalized catalogs, hyper-relevant communication and segment-specific recommendations — delivered at scale with minimal marginal cost.

Outcome

30X–50X ROAS (≈10X better than optimized Meta Ads), drastic CAC reduction, sustainable e-commerce scaling and a digital sales system that no longer depends on cold traffic to grow.

Begin a conversation

Let's transform the way your company communicates.

No pitch, no theatre. A focused conversation about the value your organization needs to be understood for. Choose the path that fits.